Communicopia

With the continued breakthrough success of digital driven business models and campaigns, senior managers are increasingly seeing big opportunities for digital to help their organization do more with less. And many are worried they're being left behind by peers who are innovating faster than they are. It's true, entire business models are being shifted by a combination of changing audience expectations, nimble new compeition, and global forces out of our control.  

The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.

A few weeks ago I met Jennifer Lee, a bright, energetic woman with quite a business title:  Online Channels Development Business Partner for the BC Safety Authority.  She was one of a full house of participants attending an all-day digital engagement workshop hosted by the Justice Institute of British Columbia.