Darrell Houle's blog

Nothing But Nets gets $100K from Ashton Kutcher Twitter prank

aplusk billboard

When's the last time you heard the dare of playing 'Knock, knock Ginger ' on someone actually saving thousands of lives?

It started on April 13th when Kutcher realized he was closing in on a million followers on the newest social media darling Twitter.

Why social media marketing fails

A signpost leading to success or failureI recently read a twitter post about Charlene Li's participation on a panel at the Web 2.0 Expo held in San Francisco last week. She posted an mp3 of the forum on her site and I had a listen and took some notes.

Making Better Donation Pages

Donation JarToday Jakob Nielsen published a report concerning improving online donations through better usability: Donation Usability: Increasing Online Giving to Non-profits and Charities. Here are the bare-bone essentials of the report:

When evaluating to donate to your organization, potential donors want to know:

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