Communicopia

With the continued breakthrough success of digital driven business models and campaigns, senior managers are increasingly seeing big opportunities for digital to help their organization do more with less. And many are worried they're being left behind by peers who are innovating faster than they are. It's true, entire business models are being shifted by a combination of changing audience expectations, nimble new compeition, and global forces out of our control.  

We love working for people who change the world, and this has to be one of the biggest stories of their impact yet. Last year we had the pleasure of working with our close friends at Biro Creative on a small project for Greenpeace UK. The idea for the campaign was simple - and simply brilliant.

Today we are launching something new, controversial, and maybe even transformative. Two of our partners have taken work they first presented at the Social Tech Training last year and turned it into a manifesto for how the way organizations approach digital today needs to radically shift.

Called “Web Thinking: The choice ahead for movement-leading organizations”, it poses that rather than pour more resources into digital as a channel grafted onto our same legacy designed, silo’d, less responsive, and slow to change organizations, the winners of the next wave of innovation need to change at their very fiber to embrace the opportunities being taken by the most successful campaigns and companies on the web today.