Today we are launching something new, controversial, and maybe even transformative. Two of our partners have taken work they first presented at the Social Tech Training last year and turned it into a manifesto for how the way organizations approach digital today needs to radically shift.
Called “Web Thinking: The choice ahead for movement-leading organizations”, it poses that rather than pour more resources into digital as a channel grafted onto our same legacy designed, silo’d, less responsive, and slow to change organizations, the winners of the next wave of innovation need to change at their very fiber to embrace the opportunities being taken by the most successful campaigns and companies on the web today.
campaign, leading their digital strategy, but also being pretty involved with most aspects of our constantly changing campaign and communications strategy. 
Communicopia, 