Participative Web

Reaching Younger Donors in a Web 2.0 World

The Wall Street Journal today has a fantastic story on how younger people - powered by the web - are changing the face of the charitable world. In A New Generation Reinvents Philanthropy, WSJ profiles 8 new style charities that are engaging new donors in new ways. These charities are often powered by web tools and more importantly display the best of "web thinking".

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