Today Jakob Nielsen published a report concerning improving online donations through better usability: Donation Usability: Increasing Online Giving to Non-profits and Charities. Here are the bare-bone essentials of the report:
When evaluating to donate to your organization, potential donors want to know:



international columnist credit our project,
ference, helping small businesses embrace the power of technology. This year Communicopia CEO Jason Mogus is speaking on a panel on CSR and how the web is driving more and more organizations towards transparency, authenticity, and participation, and how this impacts CSR and community efforts of business.