Whether it's convening internal teams to manage new initiatives, developing outreach campaigns, or providing detailed evaluation and reporting to optimize site outcomes, we work intimately with clients to build capacity and drive results, resulting in partnership oriented, long-term relationships with clients who become our friends.
Online Strategy Retainers
Many of our clients depend on the web as a critical business tool to build community, generate leads or funds, and support multiple business lines. Our online strategy retainer places a senior consultant and our powerful ClickTracks web analytics software at your disposal to ensure your site remains as dynamic and alive as your business.
We optimize your site to your evolving business outcomes, track usability patterns, and maximize conversions of generic visitors to something you can measure and value. Acting as part of your management team we also initiate new projects, track trends that affect your site or business, manage technical vendors, and support your team in keeping your site high performing. We offer entrepreneurial, actionable advice and work hard to forward your interests.
Online Marketing Retainers
Having a website optimized for your business outcomes is only half the work: driving traffic is the key to connecting with the outside world and ultimately improving ROI. Communicopia helps bring new people to your site and engage your existing lists of supporters through organic search engine optimization, paid search marketing (aka CPC campaigns), banner ad management, as well as email subscriber growth and campaign strategies. All decisions are informed by our extensive online marketing experience and highly detailed visitor behaviour analysis and ad reporting from ClickTracks, our powerful analytics tool.
Site Management Service
Our Site Management service is designed for organizations with complex web environments needing the benefits of professional website support to bolster the skills of an in-house communications team.
Available in monthly increments, SMS provides consistent access to programming, design, training, and other day to day site maintenance and updating services. SMS offers budget predictability, up-to-date technology advice, priority attention, and discounted pricing. It's like having a full service web master at your disposal for a fraction of the cost.