Web 2.0

Why social media marketing fails

A signpost leading to success or failureI recently read a twitter post about Charlene Li's participation on a panel at the Web 2.0 Expo held in San Francisco last week. She posted an mp3 of the forum on her site and I had a listen and took some notes.

How to tap into social media - A summary of Groundswell

GroundswellI’ve been thinking of writing a summary of Groundswell: Winning in a World Transformed by Social Technologies for the last couple of months now. I read it in the summer and was very impressed with their process for tapping into the participative web and how it naturally extended the social media framework that we've been building here at Communicopia for over two years now.

It's Not About the Web :: Learnings from the Social Tech Training

Last week we convened Canada's first ever intensive web training event for theGroup view of the STT social change sector. Called the Social Tech Training, the event was a collaboration between Web of Change, a series of events owned by the community but managed by Communicopia, and the social innovation group at MaRS, a new player in the Canadian social entrepreneurship scene.

The event was fantastic - a sold out crowd of 65 participants from across North America learned from nearly 30 of the best trainers, facilitators, and strategists in the growing "web 2 for social change" field. We had 3 days of presentations, sharing, leadership development, and fun in hot sunny Toronto.

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